The Acceleration Consultancy
Disruptive Times demand
disruptive thinking.
Think ahead. think differently. move faster.
Outperformance comes from accelerating in the right direction. We help organisations make sense of the future, ignite innovation and sprint towards agility. All powered by a disruptive mindset, a healthy impatience with the status quo and Licence to Think.
disruptive times can be bewildering
Escalating geopolitical tensions. Mounting sovereign debt. Fragile supply chains and inflationary pressures. Growing strain on our planet's natural systems. All this is unfolding just as converging technologies are opening up extraordinary possibilities.
These forces are reshaping markets, industries and the way we do business. And they're not happening one at a time. It's no wonder people are demanding change, or that business leaders are feeling stuck, unsure what the future holds or which way to turn.
Some organisations are waiting for the mist to clear before acting. Others are already looking ahead and preparing for what comes next. Where are you?
Navigating uncertainty takes more than keeping up with change. It takes a disruptive mindset - one that questions assumptions, challenges established ways of thinking and dares to let go of the past. One that imagines different futures, rethinks what's possible and finds new ways to thrive.
That's how you turn uncertainty into opportunity.
A DISRUPTIVE MINDSET GUIDES YOUR ACCELERATION
We are Disruptive Mindset, The Acceleration Consultancy. We guide management teams to think differently, turn fresh perspectives into action and accelerate towards outperformance – creating win-wins for people, planet and profit.
We don't arrive with ready-made answers. We bring experience, perspective and and a healthy impatience with the status quo to help your people think bigger, wider and further. We create the space, stimulus and momentum to question assumptions, explore possibilities and find new ways forward. We call it Licence to Think.
Organisations get stuck in different ways. Sometimes they lose sight of where they're heading; sometimes they struggle to generate fresh ideas; sometimes the wheels simply need oiling. That's why we developed Responsive Strategic Play, our proprietary methodology. It brings together three complementary strands:
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Make sense of the future - strategic conversations that create clarity and direction, drawing on different perspectives to identify points of convergence.
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Ignite innovation - challenging conventions and exploring fresh opportunities.
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Sprint towards agility - turning possibilities into action through experimentation, learning and adaptation.
These aren't rigid stages. We weave the threads together, tailoring them to your challenges and ambitions.
The result? An organisation that finds its direction, rediscovers its ingenuity, creates new options and builds the agility to outperform.
1. make Sense of the Future
Are you in the labyrinth of indecision? Limited visibility and dead ends with the pressure of declining profits?
You’re not alone!
The collision of geopolitical, economic, environmental, technological and social forces can be disarming and makes the strategic context for your business seem unpredictable. However, the future may be less random than it appears. History has a habit of rhyming. Human emotions, egos and the pursuit of power follow enduring patterns. Deep-rooted beliefs and philosophies shape the currents that move societies and nations.
We guide conversations through Responsive Strategic Play, blending different ways of thinking. We encourage you to look at the world through multiple lenses, including perspectives that mainstream strategic thinking might ignore. By bringing together conventional sources like history, expert analysis and business theory, with less conventional ones such as philosophical traditions, biblical prophecy and game theory, we help you look for points of convergence that can reveal a clearer trajectory. The point is not to predict which scenario will unfold. It is to explore the possibilities that convergence thinking delivers before events make the choices for us.
The method refuses dogma. It is unique, far-sighted and brave! It anticipates threats, recognises opportunities and provides direction for tomorrow’s world, which can be used to rethink your business models, innovate and find new ways to create value.
Ready to rise above the maze?
Are you tired of your innovation efforts coming up empty? Are you losing out to competitors with fresher ideas? Is your organisation settling for incremental when transformative is what it needs?
Innovation is challenging. Brainstorming sessions can often be fruitless. That's why Disruptive Mindset acts as a catalyst to release the flow of creativity in your organisation.
Responsive Strategic Play builds on the opportunities and threats that have emerged from the strategic conversations. Combining incisive questioning, design thinking and storytelling, we encourage freewheeling and dreaming that challenge the status quo and explore possibilities beyond the here-and-now.
In our sights? A potent brew of strategic fit, quantum leaps and sustainable competitive advantage.
The next step is to shape your choices, validating the most promising concepts.
Ready to join the hunt for game-changing ideas?
Has your organisation become a monument to its own history, weighed down by legacy processes and outdated ways of thinking? It's time to break free and rediscover its ingenuity.
The answer is agility:
Not just doing things faster, but freeing people to question, experiment and find better ways forward. After all, your people know where the organisation is creaking – and how things could work better.
Through Responsive Strategic Play, we help you:
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Challenge the status quo: Expose outdated assumptions and roadblocks. Don't just speed up old ways of working – rethink them.
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Turn possibilities into progress: Test promising ideas through rapid experimentation, learn what works and refine your approach.
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Release your people's ingenuity: Give them the freedom and confidence to take ownership, make decisions and reinvent how things work.
The trick is to get people thinking differently, experimenting and adapting for themselves. Not impose more processes, but build the capability to keep making things better.
And suddenly, the countdown to launch starts! Ideas gain traction, decisions happen faster and opportunities become action.
Speed is competitive advantage. We'll help your organisation break free, hit the track and build the agility to accelerate ahead of the competition!
Ready to break free and accelerate?
WHY accelerate WITH US?
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Challenge the accepted
We have a healthy impatience with "the way things are done around here". We question conventional wisdom, look at challenges from different angles and uncover opportunities others might miss. -
Unlock commercial potential
Fresh perspectives can unlock significant improvements in performance – from stronger product ranges and smarter investment choices to sharper positioning and more effective marketing. -
Release your people's ingenuity
We don't arrive with ready-made answers or leave you with a slide deck. We challenge, guide and equip your teams to think for themselves, take ownership and make things happen. -
Turn thinking into action
We don't stop at interesting conversations or exciting ideas. We help you shape choices, experiment, learn and translate possibilities into tangible progress. -
Make a difference that matters
We believe outperformance should benefit everyone. We put people, planet and profit at the heart of our approach to help shape a better future.
When your industry is being disrupted and the pressure to respond is mounting, we help you:
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Find new directions and rethink your business models.
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Turn your strengths into sustainable competitive advantage.
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Create game-changing products, services and opportunities.
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Build an innovation culture that releases people's ingenuity and gets results.
meet your guide
Mark Penrose - Founder & CEO, Disruptive Mindset
Mark is a business leader and entrepreneur with a talent for seeing commercial opportunities others miss – and turning them into growth.
As VP of Kärcher's global consumer division, he and his team grew worldwide sales by 33% and improved operating margin by five percentage points. Previously, he had turned around its UK business, moving it from a £1 million loss to a £6 million profit. As Managing Director, he spearheaded SharkNinja's entry into the DACH region and has driven successful brand and product launches for consumer businesses including Groupe SEB, Dunlop Slazenger International, Black & Decker and Oakley. He holds an Executive MBA from IMD.
Mark and his wife, Sue, founded Disruptive Mindset to help organisations navigate disruptive change and turn it into opportunity. Drawing on his leadership experience, strategic perspective and creative flair, he and his partners challenge management teams to think differently, unlock new possibilities and turn fresh thinking into action.
what shape will the future take? are you ready? Take THE future-ready QUIZ and find out!
How prepared is your business for disruption? How well positioned are you to seize the opportunities it creates? And what might be holding you back from accelerating?
Our free discovery tool will help you find out. Simply answer a few multiple-choice questions (it takes around 10 minutes) to receive your personalised Future-Ready Scorecard, highlighting your strengths, vulnerabilities and potential to move faster.
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