GEt ON THE RIGHT SIDE OF DISRUPTION, see through the fog and accelerate change
Climate change. Geopolitical conflict. AI. Disruption is reshaping your industry from every angle, it can be bewildering. But standing still is not a strategy and the assumptions, strategies and business models that once delivered success may no longer be enough for what comes next.
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Are you unsure how to combat declining revenue streams?
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Are you losing out to competitors with fresher ideas while your own innovation efforts come up empty?
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Is your organisation too slow to respond to change or seize emerging opportunities?
You’re not alone. Many organisations today are stuck in the same situation. But while some wait for the mist to clear before acting, others are already way ahead of you, braving the unknown.
THE DIFFERENCE IS NOT SIMPLY HOW QUICKLY THEY REACT. IT IS WHAT FUELS THEIR THINKING!
By engaging proactively with these disruptive shifts, you will:
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Stay relevant and grow with new business models, products and services
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Reduce strategic uncertainty and respond faster to market shifts
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Develop an agile, innovation culture that gets results fast and leverages your strengths for competitive advantage


Your ENGINE to accelerating the journey
We are Disruptive Mindset – the acceleration consultancy for organisations that want to create win-wins for people, planet and profit.
Our ambition is to offer you new lenses through which to view, respond and shape the future. Strategic conversations, collaborative workshops and agile escape rooms equip you to to see the future with fresh vision and push the boundaries to go further and faster than you thought possible.
Powerful acceleration requires foresight, creativity and agility. Firing on high octane disruptive thinking our engine is designed to give your team licence to think bigger, wider and further.
It is constructed with three core components:
The world looks increasingly unpredictable. Yet the future may be less random than it appears. History has a habit of rhyming. Human emotions, egos and the pursuit of power follow enduring patterns. Deep-rooted beliefs and philosophies shape the currents that move societies and nations. When geopolitical, economic, environmental, technological and social forces collide, and the strategic context changes week by week, leadership teams need to rise above the maze, get a bird's eye view and jettison familiar ways of thinking.
Disruptive thinking powers an alternative approach. by looking at the world from different angles and through multiple lenses, including perspectives that mainstream strategic thinkers ignore. By bringing together conventional sources like history, expert analysis, business theory and experience, and less conventional ones such as philosophical traditions, biblical prophecy and game theory, we help you investigate points of convergence that reveal a clearer trajectory.
Strategic conversations that scan the horizon for future scenarios and their implications offer the opportunity to: anticipate threats; stress-test your organisation and rethink who you are and who you could become.
Unique foresight recognises opportunities early, rethinks business models first, and imagines new ways of creating and capturing value that are outside your competitors' field of vision.
And with clear visibility of the way ahead, teams accelerate and organisations rise high.
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Innovation is tough. Conventional brainstorming often fails to deliver the breakthroughs organisations need.
That’s why we created Responsive Strategic Play, our proprietary innovation methodology. With people, planet and profit at the heart of the brief, it harnesses the power of questioning, design thinking and story telling to challenge assumptions, ignite creativity and illuminate new pathways.
Hungry for concepts with transformational potential? It's time to start hunting for game-changing ideas!
Your organisation may have become a monument - shackled by history, rigidity and bolted together with legacy processes. But deep down, it is fed up with being an edifice and simply wants to put on its running shoes.
The answer is agility:
- Sprinting faster to understand: user interest, commercial viability, user trials with fast-prototypes and improvements as you test-and-learn.
- Rapid progress towards: quantifying revenue streams, building business plans and outlining go-to-market options.
And suddenly the countdown to launch starts!
BUT:
- Do cumbersome processes, slow decision-making, organisational silos and a reluctance to challenge established ways of working stand in the way? If so, your people know what slows things down. Let them identify problems, tear down barriers, experiment, learn and adapt.
Speed is competitive advantage! We'll coach your operation to hit the track and accelerate! You won't recognise it!


WHY INNOVATE WITH US?
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Get results faster.
Our agile and flexible methodology doesn’t leave you with abstract ideas but gets tangible innovations off the ground in just a few weeks. -
Enjoy the journey
Transformation can be daunting, but our guided programme makes the journey achievable, collaborative and fun. -
Empower your teams.
We don’t innovate for you or give you a slide deck and leave you to figure it out. Instead, we guide and equip your teams through the whole innovation journey. -
Elevate your ideas.
We blend strategic rigour, creative flair and digital fluency to help you look further, aim higher and innovate better. -
Be a force for good.
We put people, planet and profit at the heart of our approach to help you shape a better future for everyone.

meet your guide
Mark Penrose, Founder & CEO, Disruptive Mindset
Mark is a passionate innovator with a proven track record in the business world.
As VP of Kärcher’s global consumer division, he and his team grew worldwide sales by 33% and put 5 points of margin on the bottom line, having previously turned around its UK business from a £1 million loss to a £6 million profit. He spearheaded SharkNinja’s entry into the coveted DACH region as its MD and drove successful brand and product launches for consumer durables businesses, including Groupe SEB, Dunlop Slazenger International, Black & Decker and Oakley. He also earned an Executive MBA from IMD, Europe’s top management school.
Mark founded Disruptive Mindset to help more companies navigate and prosper through times of disruptive change. People value his rare combination of leadership experience, strategic thinking and creative flair to help them turn complex challenges into new opportunities.
TAKE THE FUTURE READY QUIZ
Is your business on the brink of disruption? Is radical innovation a worthwhile investment for you right now?
Our free discovery tool will help you find the answers. Simply answer a few multiple-choice questions (it takes around 10 minutes) and get your personalised Future Ready scorecard.

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