The Acceleration Consultancy
Disruptive Times demand
disruptive thinking.
Think ahead. think differently. move faster.
Outperformance comes from accelerating in the right direction. We help organisations make sense of the future, ignite innovation and sprint towards agility. All fuelled by a disruptive mindset and licence to think.
disruptive times can be bewildering
Geopolitical tensions, mounting sovereign debt, fragile supply chains and inflationary pressures. Meanwhile, converging technologies are opening up extraordinary possibilities, all against a backdrop of growing pressure on our planet's natural systems.
These forces are reshaping markets, industries and the way we do business. And they're not happening one at a time. It's no wonder people are demanding change, or that business leaders can feel stuck, unsure what the future holds or which way to turn.
Some organisations are waiting for the mist to clear before acting. Others are already exploring what's possible and preparing for what comes next. Where are you?
Navigating uncertainty takes more than keeping up with change. It takes a disruptive mindset: one that questions assumptions, challenges established ways of thinking and dares to let go of the past. One that explores different futures, reveals new possibilities and gives you the clarity and foresight to move forward with confidence.
That's how you turn uncertainty into opportunity: by thinking differently, seeing new possibilities and finding the confidence to move forward.
A DISRUPTIVE MINDSET GUIDES YOUR ACCELERATION
We are Disruptive Mindset, the acceleration consultancy. We guide management teams to think differently, turn fresh perspectives into action and accelerate towards outperformance – creating win-wins for people, planet and profit.
We don't arrive with ready-made answers. We bring experience, perspective and the right challenges to help your people think bigger, wider and further. We create the space, stimulus and momentum to question assumptions, explore possibilities and find new ways forward. We call it licence to think.
Organisations get stuck in different ways. Sometimes they lose sight of where they're heading; sometimes they struggle to generate fresh ideas; sometimes the wheels simply need oiling. That's why we developed Responsive Strategic Play, our proprietary methodology. It brings together three complementary techniques:
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Make sense of the future: Strategic Conversations that create clarity and direction.
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Ignite innovation: Unleashing creativity and hunting for game-changing ideas.
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Sprint towards agility: Turning possibilities into action through experimentation, learning and adaptation.
These aren't rigid stages. We weave the techniques together, tailor making them to your challenges and ambitions.
The result? A disruptive mindset that gets your organisation unstuck, helps it find its direction, create its options and build the agility to outperform.
1. make Sense of the Future
The world looks increasingly unpredictable. Yet the future may be less random than it appears. History has a habit of rhyming. Human emotions, egos and the pursuit of power follow enduring patterns. Deep-rooted beliefs and philosophies shape the currents that move societies and nations.
When geopolitical, economic, environmental, technological and social forces collide, the strategic context can change rapidly. Leadership teams need to rise above the immediate noise, see the bigger picture and question familiar ways of thinking.
Through Strategic Conversations, we'll challenge you to think differently about who you are and who you could become. Together, we'll explore possible future scenarios and their implications, and stress-test your organisation to spotlight vulnerabilities and opportunities for innovation.
The outcome? Shared clarity and unshakeable alignment on where to focus, what to change and how to accelerate towards breakthrough results.
Innovation is challenging. Brainstorming sessions can often be fruitless. That's why Disruptive Mindset acts as a catalyst to unlock the flow of creativity in your organisation.
Building on the strategic conversations that help surface the challenges and opportunities, Responsive Strategic Play stimulates teams to imagine alternative ways forward.
Combining incisive questioning, design thinking and storytelling, we encourage freewheeling and dreaming, challenge the status quo and explore possibilities beyond the here-and-now.
In our sights? A potent brew of strategic fit, quantum leaps and sustainable competitive advantage.
The next step is to shape your choices, validating the most promising ideas. Ready to join the hunt for game-changing ideas?
Perhaps your organisation has become a monument to its own history, weighed down by rigidity and held together by legacy processes. But deep down, it's fed up with being an edifice. It wants to break free and rediscover the thrill of moving at speed.
The answer is agility:
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Sprinting faster to understand: what resonates with your target customers, the commercial viability of your proposition and user engagement with fast prototypes. Then refining your approach as you test and learn.
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Making rapid progress towards: quantifying revenue opportunities, building business plans and defining go-to-market options.
And suddenly, the countdown to launch starts!
But cumbersome processes, slow decision-making, organisational silos and reluctance to challenge established ways of working can stand in the way.
Your people know where the organisation is creaking – and how things could work better. Whether in sales, marketing or elsewhere, we'll help them pinpoint the stiffness, loosen the joints and lace up their running shoes.
The trick is to get the experts thinking differently, experimenting and adapting for themselves.
Speed is competitive advantage. We'll coach your organisation to get off its pedestal, hit the track and build the agility to accelerate ahead of the competition!
WHY accelerate WITH US?
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Get results faster.
Our agile and flexible methodology doesn’t leave you with abstract ideas but gets noticeable acceleration in motion in just a few weeks. -
Enjoy the journey
Transformation can be daunting, but our guided programme makes the journey achievable, collaborative and fun. -
Empower your teams.
We don’t give you a slide deck and leave you to figure it out. Instead, we guide and equip your teams through the whole journey to drive faster acceleration. -
Elevate your ideas.
We blend strategic rigour, creative flair and digital fluency to help you look further, aim higher and accelerate better. -
Be a force for good.
We put people, planet and profit at the heart of our approach to help you shape a better future for everyone.
When change is disrupting your industry from every angle and the pressure is mounting, we can help you:
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Stay relevant with new business models, products and services
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Leverage your strengths for competitive advantage
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Develop an innovation culture that gets results
meet your guide
Mark Penrose - Founder & CEO, Disruptive Mindset
Mark is a business leader, innovator and entrepreneur with a track record of turning commercial challenges into growth.
As VP of Kärcher's global consumer division, he and his team grew worldwide sales by 33% and improved operating margin by five percentage points. Previously, he had turned around its UK business, moving it from a £1 million loss to a £6 million profit. As Managing Director, he spearheaded SharkNinja's entry into the DACH region and has driven successful brand and product launches for consumer businesses including Groupe SEB, Dunlop Slazenger International, Black & Decker and Oakley. He holds an Executive MBA from IMD.
Mark founded Disruptive Mindset to help organisations navigate disruptive change and turn it into opportunity. Drawing on his leadership experience, strategic perspective and creative flair, he and his partners challenge management teams to think differently, unlock new possibilities and turn fresh thinking into action.
what shape will the future take? are you ready? Take THE future-ready QUIZ and find out!
How prepared is your business for disruption? How well positioned are you to seize the opportunities it creates? And what might be holding you back from accelerating?
Our free discovery tool will help you find out. Simply answer a few multiple-choice questions (it takes around 10 minutes) to receive your personalised Future-Ready Scorecard, highlighting your strengths, vulnerabilities and potential to move faster.
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